About
I like turning a rough idea into something people use every day.
I have been building websites for more than ten years, and products and internal tools grew out of that. I work across the whole thing: the idea, the design, the build, the launch and everything after. Some of it is public, like an app people open every morning. Some of it only a team ever sees, like the tool they run their day on. I care about both the same way.
Thinking
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Reach amplifies a great product. It cannot save a mediocre one.
An audience gets a product seen. Only the product makes people stay.
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Internal tools are products too.
The team using a tool all day deserves the same care as a paying customer.
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Build the software around the business.
Off-the-shelf tools get you started. A tool shaped to how the team works makes it faster.
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Simple is the hard part.
Every screen, field and step has to earn its place.
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Launch is the start.
The real product shows up in what people do with it, so the work carries on after release.
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Trust is a feature.
Speed, privacy and security are part of what people experience.
Products
- Fitness app
- Training programmes, custom workouts, streaks and subscriptions on iOS and Android.
- Meditation and breathwork app
- An audio library, breathwork, journalling, challenges and a member community, plus team plans for companies.
- Nutrition app
- Recipes with detailed filters, pantry scanning, and an eight week challenge with weekly workouts and check-ins.
- Journal brand
- Printed journals across several print runs, with the store, emails and ad tracking around them.
- Hardcover cookbook
- A recipe ebook reworked for print and produced as a hardcover.
Internal tools
- Custom CRM
- A CRM built to replace an off-the-shelf one, with a mobile app and website alongside.
- Quote capture tool
- Quotes captured on site from a phone, with the team diary in the same place.
- Identity checks
- Document and selfie verification for customers, linked to the deal it belongs to.
- Risk assessment platform
- Risk assessments, incident reports and route plans, with encrypted records and an offline mobile app.
- Client portal
- A portal that shows each client the results of the work.
Websites
More than ten years of building for the web.
- Lead generation sites
- Fast sites for trade and service businesses, built to turn a visit into an enquiry.
- Online stores
- Stores with the checkout, emails and tracking around them.
- Rebuilds
- Large, older sites moved to a modern stack, page for page.
- Speed and uptime
- Caching, server tuning and recovery for busy sites.
Security
People trust these products with payments, health data and personal details. Protecting that is part of the build.
I build platforms to SOC 2 and ISO 27001 controls, and sites that stay up under heavy traffic.
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SOC 2
Platforms built to the SOC 2 trust criteria: access control, audit logging, encryption and change control.
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ISO 27001
Risk assessment, least privilege access and documented controls that map to ISO 27001.
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High-traffic sites
Caching, rate limits and queues so launch days and ad spikes do not take a site down.
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Payments that fail closed
Payment webhooks are signature-checked and refuse everything when a secret is missing.
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Privacy by design
Account deletion that erases the data. Health and journal entries stay out of analytics.
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Review before launch
An adversarial review before release. Findings are fixed or signed off as accepted risk.